Shane Parrish of Farnam Street presents a podcast called The Knowledge Project. In a episode, Parrish interviews author and speaker Seth Godin. During the conversation Godin offers the phrase “It’s
4 C’s of Customer Service
Control, Custody, and Care.
The challenge of competition can be met with a commitment to customer service. The 4C’s of Customer Service gives us a foundation upon which to form our efforts. Last week
Choosing Customers
In Insurance Isn’t Interesting we introduced the 4Cs of Customer Service. The 4Cs of Choose, Control, Custody, and Care represent the four pillars around which a sound customer service program
Insurance Isn’t Interesting
It seems like insurance has been around “forever.” We see it as being an old school, traditional, conservative industry that is slow to change. For many, insurance doesn’t seem innovative.
Teeny Territories
Easter weekend may represent one last kick at the can for skiers as resorts will slowly be winding their seasons down. Trail Maps are a staple of ski hills. You
