The challenge of competition can be met with a commitment to customer service. The 4C’s of Customer Service gives us a foundation upon which to form our efforts. Last week
Monthly Archives: February 2022
Choosing Customers
In Insurance Isn’t Interesting we introduced the 4Cs of Customer Service. The 4Cs of Choose, Control, Custody, and Care represent the four pillars around which a sound customer service program
Insurance Isn’t Interesting
It seems like insurance has been around “forever.” We see it as being an old school, traditional, conservative industry that is slow to change. For many, insurance doesn’t seem innovative.
Leading by Listening
Years ago, I spent time with my boss during the early days of a new job going on sales calls together. As we approached a meeting with a long-standing, major
